Thursday, 27 June 2013

Friday, 21 June 2013

Inspiral Carpets - This Is How It Feels


Inspiral Carpets - This Is How It Feels by InspiralCarpets-Official
I saw this music video the other day from the inspiral carpets and I thought the style was different yet effective.

The first scene of the changing landscape with a box with changing pictures on is a style I haven't seen in a music video before , it bares no significance to the song but i believe its a style significant to the inspiral carpets. This long shot establishes the desolate scene and environment.

The next scene shows the assumed lead singer lip syncing the words. This is an area in which I'm unsure about for my music video weather to lip sync or not its present in allot of music videos but I'll have to do more research into my genre of music to see if its a prominent font and if so I'll have to decide to comply or go against the norm.

One of my favourite parts of this music video is when the instuments are thrown in the sea yet it's been played backwards in slow motion.This is a styleised part of the music video but i believe I may be able to incorpirated into my video after effects

Monday, 17 June 2013

Breif history of the modern music video

The starting point of this project is to look at where the modern music video started from annd how it
has come to being what it is today.

Its argued that the music video started life as broadway musicals and then musical films but the first official music video was The Beatles Hard days Night. This was due to their hightened popularity in the 1960s their managers and music label were trying everything to make as much money from the band as possible, thus creating the first music video ( Which was more of a mockumentary of their lives).

In 1973 one of the first official videos created for promoting records was done by David Bowie  with a series of promotional films directed by pop photographer Mick Rock who directed and edited four clips to promote four  of David Bowie singles—"John, I'm Only Dancing","The Jean Genie". The clip for "John, I'm Only Dancing" was made with a budget of just Rainbow Theatre concert on 19 August 1972. It shows Bowie and band miming to the record intercut with footage of Bowie's dancers The Astronettes dancing on stage. The clip was turned down by the BBC, who reportedly found the homosexual overtones of the film distasteful, although Top of the Pops replaced it with footage of bikers and a dancer.

 Top of the pops stared in the early 70s which was where music acts would preform to a live audience promoting their music. This was on BBC Tv weekly and was one of the first television channels to show muic videos. This was a breakthrough because it enabled music acts to promote their music without playing live on many shows around the world.

Then the first ever 24 hour music channel aired across america leading to the song "Video Killed The Radio Star" by Woolley & the Camera Club. This channel was named MTV

Friday, 14 June 2013

Fist post on A2


 We have been given the choice of many tasks to complete for A2 Media, In which I chose to crate a music video, CD cover and digipack and an advertisement for a magazine.

I chose this music orientated package due to my heightened interest in music and the art of LP covers . some of my favourite LP covers are :

The Stone Roses ( cover by guitarist John squire with inspiration from Jackson Pollock)
 
David Bowie Low ( cover by Bowie with inspiration form Andy Warhol)  
  

 



Joy Division Unknown Pleasures ( Cover by Peter Saville)


 

The Queen is Dead ( Cover by Morrissey )