Audience feedback

technologies from Jack Stokoe on Vimeo.

Interview

M:interviews 2014jack pt 1 compressed from Jack Stokoe on Vimeo.
M:interviews 2014jack pt 2 compressed from Jack Stokoe on Vimeo.

How effective is the combination of your main product and ancillary texts?

compare from Jack Stokoe on Vimeo.

Evaluation 1

D:MUsic VIdeovideo eval1 from Jack Stokoe on Vimeo.

Answering the question of How does your Music Video develop or challange forms and conventions of real media products?

D:MUsic VIdeodigipack eval 1 from Jack Stokoe on Vimeo.

Answering the question of How does your print package develop or challange forms and conventions of real media products?

Final With Credits

FINAL WITH CREDITS from Jack Stokoe on Vimeo.




This is my final piece. Since the last "final piece" I have added a title at the end to give credit to the youtubers in which used their footage and have used in my video. To whom I'm thank full.

Poster

This is the album advertisement poster I have made that will be seen in magazines such as NME, Mojo, Q and similar "Indie" music magazines. From my research material I noticed that the majority of the time the main  image was the front cover of the record enlarged to an A4 size. I have used this format by enlarging the cover image (with the same tint).   Another thing I saw commonly in magazine posters was the release date, the band's website and the name of the first single of the album in the middle of the poster. I have also used star ratings due to this being very common in music adverts and almost a universally accepted from of review plus comments from well known magazines.





Although this image is squashed I made this to show how my product compares to a real music advert in comparison to its cd cover. As you Can see The main image on the cd is kept on the stone roses "20th anniversary" yet it has been expanded to a A4 format. This Is similar to what I've done by enlarging my cd cover image to an A4 format and overlaying the image with reviews. Also the colour scheme that's used on the stone roses album is kept on the album advert(red white blue and gold). I've tried to replicate this on my piece by only using colours I've used in the album (burgundy, sky blue and white). Also a prominent feature on the stone roses album and advert is the signature lemon ( their logo). This is seen on mine with my suedes logo that is seen on both the album cover and album advert. Overall I'm very happy with my advert . I believe it does look like a professional package that could be a real media piece.

This is the front cover of The Suede's album "Staring Into The Sun" I have made as a print product for my A2 media. The main picture was taken during the nineteen eighties during a Sunderland match. I believe the image will attract its target audience of working class with ages ranging from 16 and up. The album will attract audiences of the older generation (40 and above) due to the music and artwork playing homage to the eighties and early seventies. The Album cover will also attract the new generation of teenagers due to its "indie" or "Retro" styling, the use of the burgundy tint with sky blue writing has clear connections to the eighties due to this being a very popular combination of colours during the time period. Also the image will attract the working classes by the use of the football terrace, this is because the audience may feel a connection with the imagery and may give them a greater incentive to pick up the record. The logo ( in the top right corner) is simple yet effective and keeps with the retro feel of the package. The image has a clear connection to Sunderland football (and so does the music video) yet this does not mean that the audience will be just northerners, one of the main concepts behind the package is playing homage to the past and where your from. For example the smiths "stop me" music video showed Morrissey riding round Manchester on a bike with many Morrissey look-a-likes and inside the lp sleeve of the record showed a picture of the smiths standing outside the Salford lads club in Manchester, thus showing that a band can have regional identity yet still become successfully nationally and globally.   

This is the back of the digipack booklet and bares all the royalties to who owns what within the album. sometimes this is the last page in the booklet but in most of my research of Morrissey, smiths stone roses and Jake Bugg albums this page was on the back of the Booklet. The retro feel is still kept with the burgundy background yet the text is white. I decided that aesthetically the page looked better and easier to read if the text was white yet the burgundy and sky blue colour way is still kept on the back contents/song page. The back bares the record company logo and website as seen on all of the research material.

This is the contents/ index page which were prominent in all of my research material. The image is taken from the music video and is a landscape of Sunderland countryside which continues the regional identity theme. The logo colour has changed yet it still keeps the theme of the piece by having the retro burgundy with the white song list.

These next two pages were the hardest to decide upon what they would look like. I would say in all cd digipacks theirs a 50//50 split in if in the booklet theirs the song lyrics or just information about the band. I chose to go for the lyrics due to it being more popular in my research material. I used Morrissey's "you are the quarry" booklet as main inspiration due to it being simple yet effective. Having 2 or three songs per page in size 8 font. This makes the text easily readable. Plus in keeping with the style I underlined the title of the song and used the same text for the title as the band logo.  












 

 

 

This is the back page which will appear on the back of the case. The main inspiration for this was the smiths fist album back due to it's simplicity and style that is kept throughout the piece. The sky blue and burgundy colour combination is kept with the front cover. The suedes logo is clearly in the top right of the piece and located on the left of each spine. The use of branding is important due to it clearly stating to the audience who's music it is. the font is kept the same until the copyright notice which in my research material was always a different font and colour to the rest of the piece. The barcode is located at the bottom right, which is the most common place for it on a cd. Plus something I saw was all cd's have their own serial number in which is usually six digits long, thus I created mine and put it on each spine.

Audience feedback from "the final cut" of the music video

overall I'm really pleased with the result, the audience feedback suggests there is nothing left to do on the piece.

 I used sound recording because I believed that it allowed the interviewee open up more about their opinions plus most of them said they'd prefer not to be filmed.  

Digipack

I've looked at the digipacks from morrissey's you are the quarry album and the smiths strange ways and louder than bombs ( of which are major inspirations to the band and production) to come to the conclusion that in the digipacks they consist of maybe one or two pages with illustrations of the band and then the rest are song sheets. Also in the reverse to the front cover is where the copyright and  credits are located informing the audice of who has been involved in the making of the album.

Nearly final cut. from Jack Stokoe on Vimeo.

This is Nearly the final cut of my music video. Theres still more editing to be done but overall I'm very happy with the result. Ive added the archive 70s / 80s footage I found on the internet and I believe Its given the video greater depth and almost a secondary narrative. I've tried to interweave the gloomy footage of the main character with the upbeat, positve vhs footage of the 80s holiday footage. This gives the story more depth due to it clearly denoting to the audice that the main character is disatisfyed with modern life and is fond of the past, this is weighted by the opening scene in which we see the character with 80s smiths posters and vinyls. This was intended to coinside with the song's natrual flow of Johnny Marr's upbeat rolling chords and Morrissey's downbeat ( almost miserable) lyrics. I believe this fits well and works in the peice and will please audiences of the smiths and to others who may not be as keen on the band. Another factor that may attract original smiths fans is the homage that is payed to the past, this was a smiths / Morrissey hallmark seen on the album covers and single sleeves Such as "the queen is dead" which features an image of Alain Delon from the 1964 film L'Insoumis.

I belive the target audience for this peice is around the 16 - 50 years old. This is due to the use of meise en scene capturing the essence of the smiths for new younger fans of the band and original followers allike. There is clearly a market for this video due to recent figures showing an 80% increase in viynl sales in 2013 and among them the re released meat is murder was in the top 100. Thus suggesting a new breed of "retro" loving teenagers who are egar to relive a past in which they never lived.  Also Morrissey's autobiography was released late last year but was the fastest selling book all year at 47th best selling book of 2012 with selling over 140,729 copies in the uk ( in print not ebook)


Current issues:

At 0:25 ( the scene in which the character is walking in the alley ) I'm not to sure about the cuts. There is no significant beat at this moment in the song to hit so it leaves a bareness in which to cut. My thoughts currently are to see what a crossfade may look like between the cuts to see if the scene runs smoother.

At 1:40 the shot of the rollercoaster is held a little too long and will be shortened.

All through the carnival scene ( from around 1:50 ) the shots are good but need to be edited so that the cut hits the beat of the song.

 At 2:37 there is an edit which cuts from a long shot of the main character to another long shot which dosent flow right. I believe that I will maybe see if i can cutaway to another 80s clip between the scenes.

reaction to the edited version of the Music video

This feedback from kath is really help full. She mentions the shakiness being a real issue to which agreee. In the video she suggests using after effects ( a program which I'm unfarmilliar with ) to stablise the shots, I will take this on board and may venture into looking at after effects for the solution.

here's a bunch of archive footage that I found on the internet from around the 70s/80s of things that I believe can be put into my music video.


http://www.youtube.com/watch?v=hwYzZ04W4II
http://www.youtube.com/watch?v=HbTkBRtg41I
http://www.youtube.com/watch?v=4TQyYPIwYJ4
http://www.youtube.com/watch?v=GXeqeZeUmKU
http://www.youtube.com/watch?v=cTHH-07Y_3E
http://www.youtube.com/watch?v=9f4e_RKzgew

Plus I found this
http://www.youtube.com/watch?v=yGINB-zGgM8

I will put another video entry explaining the significance of this footage and how it will improve my piece.