This is the front cover of The Suede's album "Staring Into The Sun" I have made as a print product for my A2 media. The main picture was taken during the nineteen eighties during a Sunderland match. I believe the image will attract its target audience of working class with ages ranging from 16 and up. The album will attract audiences of the older generation (40 and above) due to the music and artwork playing homage to the eighties and early seventies. The Album cover will also attract the new generation of teenagers due to its "indie" or "Retro" styling, the use of the burgundy tint with sky blue writing has clear connections to the eighties due to this being a very popular combination of colours during the time period. Also the image will attract the working classes by the use of the football terrace, this is because the audience may feel a connection with the imagery and may give them a greater incentive to pick up the record. The logo ( in the top right corner) is simple yet effective and keeps with the retro feel of the package. The image has a clear connection to Sunderland football (and so does the music video) yet this does not mean that the audience will be just northerners, one of the main concepts behind the package is playing homage to the past and where your from. For example the smiths "stop me" music video showed Morrissey riding round Manchester on a bike with many Morrissey look-a-likes and inside the lp sleeve of the record showed a picture of the smiths standing outside the Salford lads club in Manchester, thus showing that a band can have regional identity yet still become successfully nationally and globally.   

This is the back of the digipack booklet and bares all the royalties to who owns what within the album. sometimes this is the last page in the booklet but in most of my research of Morrissey, smiths stone roses and Jake Bugg albums this page was on the back of the Booklet. The retro feel is still kept with the burgundy background yet the text is white. I decided that aesthetically the page looked better and easier to read if the text was white yet the burgundy and sky blue colour way is still kept on the back contents/song page. The back bares the record company logo and website as seen on all of the research material.

This is the contents/ index page which were prominent in all of my research material. The image is taken from the music video and is a landscape of Sunderland countryside which continues the regional identity theme. The logo colour has changed yet it still keeps the theme of the piece by having the retro burgundy with the white song list.

These next two pages were the hardest to decide upon what they would look like. I would say in all cd digipacks theirs a 50//50 split in if in the booklet theirs the song lyrics or just information about the band. I chose to go for the lyrics due to it being more popular in my research material. I used Morrissey's "you are the quarry" booklet as main inspiration due to it being simple yet effective. Having 2 or three songs per page in size 8 font. This makes the text easily readable. Plus in keeping with the style I underlined the title of the song and used the same text for the title as the band logo.  












 

 

 

This is the back page which will appear on the back of the case. The main inspiration for this was the smiths fist album back due to it's simplicity and style that is kept throughout the piece. The sky blue and burgundy colour combination is kept with the front cover. The suedes logo is clearly in the top right of the piece and located on the left of each spine. The use of branding is important due to it clearly stating to the audience who's music it is. the font is kept the same until the copyright notice which in my research material was always a different font and colour to the rest of the piece. The barcode is located at the bottom right, which is the most common place for it on a cd. Plus something I saw was all cd's have their own serial number in which is usually six digits long, thus I created mine and put it on each spine.