The starting point of this project is to look at where the modern music video started from annd how it
has come to being what it is today.
Its argued that the music video started life as broadway musicals and then musical films but the first official music video was The Beatles Hard days Night. This was due to their hightened popularity in the 1960s their managers and music label were trying everything to make as much money from the band as possible, thus creating the first music video ( Which was more of a mockumentary of their lives).
In 1973 one of the first official videos created for promoting records was done by David Bowie with a series of promotional films directed by pop photographer Mick Rock who directed and edited four clips to promote four of David Bowie singles—"John, I'm Only Dancing","The Jean Genie". The clip for "John, I'm Only Dancing" was made with a budget of just Rainbow Theatre concert on 19 August 1972. It shows Bowie and band miming to the record intercut with footage of Bowie's dancers The Astronettes dancing on stage. The clip was turned down by the BBC, who reportedly found the homosexual overtones of the film distasteful, although Top of the Pops replaced it with footage of bikers and a dancer.
Top of the pops stared in the early 70s which was where music acts would preform to a live audience promoting their music. This was on BBC Tv weekly and was one of the first television channels to show muic videos. This was a breakthrough because it enabled music acts to promote their music without playing live on many shows around the world.
Then the first ever 24 hour music channel aired across america leading to the song "Video Killed The Radio Star" by Woolley & the Camera Club. This channel was named MTV
No comments:
Post a Comment