Nearly final cut. from Jack Stokoe on Vimeo.

This is Nearly the final cut of my music video. Theres still more editing to be done but overall I'm very happy with the result. Ive added the archive 70s / 80s footage I found on the internet and I believe Its given the video greater depth and almost a secondary narrative. I've tried to interweave the gloomy footage of the main character with the upbeat, positve vhs footage of the 80s holiday footage. This gives the story more depth due to it clearly denoting to the audice that the main character is disatisfyed with modern life and is fond of the past, this is weighted by the opening scene in which we see the character with 80s smiths posters and vinyls. This was intended to coinside with the song's natrual flow of Johnny Marr's upbeat rolling chords and Morrissey's downbeat ( almost miserable) lyrics. I believe this fits well and works in the peice and will please audiences of the smiths and to others who may not be as keen on the band. Another factor that may attract original smiths fans is the homage that is payed to the past, this was a smiths / Morrissey hallmark seen on the album covers and single sleeves Such as "the queen is dead" which features an image of Alain Delon from the 1964 film L'Insoumis.

I belive the target audience for this peice is around the 16 - 50 years old. This is due to the use of meise en scene capturing the essence of the smiths for new younger fans of the band and original followers allike. There is clearly a market for this video due to recent figures showing an 80% increase in viynl sales in 2013 and among them the re released meat is murder was in the top 100. Thus suggesting a new breed of "retro" loving teenagers who are egar to relive a past in which they never lived.  Also Morrissey's autobiography was released late last year but was the fastest selling book all year at 47th best selling book of 2012 with selling over 140,729 copies in the uk ( in print not ebook)


Current issues:

At 0:25 ( the scene in which the character is walking in the alley ) I'm not to sure about the cuts. There is no significant beat at this moment in the song to hit so it leaves a bareness in which to cut. My thoughts currently are to see what a crossfade may look like between the cuts to see if the scene runs smoother.

At 1:40 the shot of the rollercoaster is held a little too long and will be shortened.

All through the carnival scene ( from around 1:50 ) the shots are good but need to be edited so that the cut hits the beat of the song.

 At 2:37 there is an edit which cuts from a long shot of the main character to another long shot which dosent flow right. I believe that I will maybe see if i can cutaway to another 80s clip between the scenes.